Most Popular SEO Services
SEO is multi-faceted and takes a cohesive strategy across all digital platforms to see true success. These are our most popular SEO services:
With SEO experience in almost every industry, our team is prepared to developed strategies that last up to 5 years in duration.
From meta & title tags to heading tags, we work with our in-house copy team to develop the most effective content for search.
SEO KEYWORD MANAGEMENT
We manage over 100,000 keywords for massive clients around the world. We can take over your keyword management, and work to develop strategies that work.
What is Organic SEO?Many businesses see organic SEO as unimportant, and in some cases, it can be. But at the same time, pretty much any business that is selling products or services should be considering options for moving forward with their organic SEO strategy. As I will mention later, if you don’t rank #1, you’re not going to see as many leads as you want. Any results under position #3 will only see about 5% of all people who search that query. As you probably know, it can take a lot of work to be ranked #1, but I have helped over 30 local businesses reach that goal while setting up a platform that ensures they stay there. Curious at how to build local SEO so you stay #1? Let’s find out!
How To Rank Your Business on GoogleAs your website is crawled and tracked by Google, their algorithms will naturally position your website across Google based on several metrics. The metrics that Google uses to rank your site organically are:
- Relevant content
- Quality of content
- User experience
- Location-based results
Writing Relevant Website ContentAs a content writer in the past, I have years of experience writing SEO content that actually works. There are SEM agencies and consultants all over the world that have never written a single piece of successful SEO content, and that’s a problem. If you have an SEO agency that works for you, and they don’t write content, they probably aren’t doing such a great job. At least 30% of ranking organically across Google comes from consistent and relevant content that they can put in front of people. A common question I get it: how does Google know if the content is relevant? This comes down to a simple metric quoted directly from Google:
“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.”Essentially, Google’s crawler bot will scan your webpage for keywords that relate to what the user has searched. To make your website content more relevant, simply add keywords you want to rank for into your headings and content.
Website Content Quality (PageRank)Often times, this metric for organic ranking gets mixed in with the side of writing relevant content, but in essense, this is focused more on the backend and technical parts of your web presence.
To do this, our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic. We look for sites that many users seem to value for similar queries. For example, if other prominent websites link to the page (what is known as PageRank), that has proven to be a good sign that the information is well trusted.In this little snippet, Google works to break down a metric they call PageRank. PageRank is a simple word for a concept that is quite large, and one of the core factors of modern search engines. Google values websites that have expertise and trustworthiness, but what does that look like? Most of the time, expertise looks like the length of your website content. If you are writing content that is 50-300 words, you might be doing it wrong. If you are truly the expert on your local or national sized business, you should be able to write engaging and effective content that teaches people about this stuff. That’s what they are looking for. When it comes to trust, Google will often rely on links to your site to confirm that you are capable of trust. If you are a food blog, and you have several other highly authoritative food blogs pointing to your articles, you may also be considered authoritative in the space.
- Images being too close
- Text is too small
- Text is hard to read on the background
Understanding Location-Based Organic ResultsThe questions people ask across Google are one of the most key aspects of Google Search, and this comes down to understanding the user intent. Google has been working years and years to develop an algorithm that can effectively measure user intent, and then display content they believe fits the query the best. Here is a snippet about the importance of intent in Search:
Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index.