Schema SEO Guide for WordPress
Using Structured Data on WordPress Websites
As search engines become more and more sophisticated, people in marketing are seeing the importance of structured data. I have been using Schema from the beginning, and have watched how important it has become for anyone creating unique content. From recipes to how-to, Schema allows you to connect directly with search engines to explain your content.
Because you are on this page, you probably understand how important structured data is.
Table of Contents
Do I need Schema on WordPress?
With a lot of experience in the CPG industry, I have found that schema is essential for WordPress. Without schema, it can be hard to rank for certain topics that trigger rich results. We have also seen schema increase organic traffic by over 100%, just after adding it to relevant pages. For anyone with custom content listed on the schema.org website, you should be using schema to optimize your visibility across search engines.
How To Install Schema
Use A Plugin For Schema
Sometimes the easiest, and the best option, is to use a plugin. For schema, it isn’t much different. Once you work to generate your schema code using the schema.org, you can use a plugin to install it on your website. Here are some plugins we recommend:
Install Schema Manually
If you have a developer that helps you with your website, or you are savvy enough, you can install schema manually through your theme.
If you have a child theme, we recommend installing your schema directly into your child theme in case there are theme updates. This will ensure you don’t have to reinstall.
Warning, this method is more complicated.
Popular Schemas for WordPress
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
ARTICLE SCHEMA
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet
RECIPE SCHEMA
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet
LOCAL BUSINESS SCHEMA
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet
Schema for WordPress FAQ
Can i edit the files ?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard
Is it Layered ?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
How can i edit the masks ?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical
What do i need to open the files ?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration
Is the font free ?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. It has been the industry’s standard
How can i edit smart objects ?
Yes, in fact that a reader will be distracted by the readable content of a page when looking at its layout.