SEO for CPG Brands
Grow Your Consumer Goods Brands Organically.
With years of experience in the world of SEO, I have worked with many consumer goods brands on developing organic SEO strategies to ensure their product is set to last forever. By working with ground-breaking CPG’s and helping many startups grow from the ground up, I know how to dominate the market for years by building campaigns that build resonance in your audience.
Whether you have a strategy in place, or need some ideas on how to get started, contact me to get started.
Taken directly from GSC in a 2019-2022 campaign with Sweetleaf Stevia.
how SEO works for CPG brands
Organic SEO is difficult for many consumer product brands as they feel it’s not important once they begin, and then it becomes very difficult for them to optimize once they find success.
keyword targeting & analysis
When it comes to CPG, it’s hard to know exactly which keywords you should be targeting.
I have helped several brands discover the ideal keywords for the future of their organic growth, and this gave them room to discover more about their brand and the audiences their products help.
uncover your current ranks
An essential part of moving forward with your brand and expanding your capabilities for organic reach, is understanding where your website currently ranks. We break down how to analyze your own website for relevant keywords, as well as taking a step into understanding how your high-ranking competitors got there.
on-page optimizations for CPG
Once we have some insight into where your website currently ranks against the competition, we create a technical strategy to move your website towards a healthy and speedy direction. When it comes to technical optimizations for CPG websites, there are some key components that Google is watching out for listed on the right. These elements are essential to how Google is able to analyze your page and then work to display it in front of people searching for similar intent.
Building Relevant Content
Your website is one of the most important places to convert your customers, or explain to new ones why they should consider you. Whether it’s your product page, your home page, or even your about page, we can work with you to build relevant content that targets keywords you want.
We specialize in building content strategies from the ground up. Meaning, we form your keystone articles, help you understand which blog articles to focus on, and connect you with content writers who can get it done properly.
Google Ads & Paid Media for Consumer Products
As we optimize your website, we prepare it to perform across paid channels—not just rank organically. SEO and paid media should reinforce each other, especially for consumer products where demand is influenced by timing, culture, and visibility. We structure content, landing pages, and product architecture so they can support Google Ads, Meta, and emerging social ad formats without friction.
We can fully manage paid campaigns or integrate directly with your internal team to strengthen what’s already running. Our focus is on alignment: keyword strategy that mirrors SEO intent, landing pages designed for Quality Score and conversion, and creative informed by real search and behavioral data. This ensures that ad spend compounds long-term value instead of living in isolation.
For Lyrical Lemonade, we helped execute an integrated campaign spanning YouTube, Instagram, and TikTok to support the launch of their newest beverage. The goal wasn’t just reach—it was creating a cohesive ecosystem where ads, content, and owned web properties worked together to drive awareness, engagement, and product discovery at scale.
Technical Website Analysis & Performance Optimization
Strong SEO and paid performance start with a technically sound website. We work with high-profile developers who have contributed to projects across Yeezy, GAP, Adidas, and other globally recognized brands. This gives us a unique ability to operate at the intersection of engineering, design, and marketing—where most growth bottlenecks actually live.
We collaborate closely with your internal team to audit and analyze your site from the ground up. That includes identifying technical fault points that affect crawlability, performance, conversion, and scalability. From Core Web Vitals and page speed to CMS limitations, theme architecture, and deployment workflows, we focus on fixes that meaningfully improve both user experience and search performance.
Rather than delivering abstract audits, we translate technical findings into clear, prioritized actions your team can execute on. Whether you’re running Shopify, a headless setup, or a custom build, our goal is to create a foundation that supports growth—faster pages, cleaner code paths, better UX, and fewer constraints when launching new products or campaigns.
When technical systems are aligned with SEO and paid media, every channel performs better. That’s the layer most brands miss—and where we do our best work.
Taken directly from GSC in a 2023-2024 campaign with Lyrical Lemonade.
optimizing recipes for cpg
Recipes are one of the most important tools that CPG websites can take advantage of. Recipe SEO can help your website rank for more keywords, and can work to bring in potential customers.
I have used recipes to rank for thousands of keywords for my clients, and in-turn, this work gradually grows their organic strength. I believe that recipes are an important way for CPGs to build SEO and bring their audience to more users.
Many of the brands I work with are afraid of creating recipes because they can reveal secrets about the brand. I have built several recipe strategies for brands that need to be protective of their unique selling point.
importance of recipe schema
My competitors ask me why I write so much about schema, it’s the secret to SEO! But honestly, without a strategy, it won’t do much to add schema to each of your recipes. Here’s a case study where I created a strategy around recipe content and increased organic impressions by 300%. We are always researching the newest and best ways to improve your website and compete with the biggest CPG competitors in the world.
Utilizing AMP and Google Discover for Viral Posts
AMP is important feature that many CPG website overlook. This can help connect your website to niche featured snippets across Google that will help expand your audience. If you look at the screenshot below, we used structured data and AMP to increase our viral posts by over 100% in 2024. As we get into 2025, this client is excited to see the kind of growth we can offer their website!
shopify SEO for CPGs
For most CPG brands, Shopify is the center of gravity. It’s where discovery turns into revenue, where social traffic lands, and where repeat customers are built. But out of the box, Shopify is not an SEO strategy—it’s a framework. Real Shopify SEO for CPGs happens when the platform is intentionally structured to support content, products, and demand capture at the same time.
We work with CPG brands to turn Shopify into a scalable SEO engine, not just a storefront. That starts with architecture. Product pages, collections, and informational content need to work together, not compete with each other. Too often we see brands publishing blog content that never connects to product discovery, or collections that are optimized only for internal merchandising—not search behavior. We fix that by designing keyword-driven collection hierarchies, internal linking systems, and content pathways that move users from education to purchase naturally.
On the technical side, we optimize Shopify at the theme and CMS level. That includes improving crawlability, fixing index bloat from tags and filters, cleaning up duplicate URLs, and ensuring that templates for products, collections, and pages are search-friendly at scale. For CPGs with large catalogs or frequent drops, this matters more than individual page tweaks. Shopify SEO wins come from systems that work every time a new SKU launches.
Content is where Shopify becomes a growth channel. We help CPG brands integrate educational and lifestyle content directly into their Shopify experience—whether that’s recipe content, ingredient explainers, buying guides, or brand stories. This content isn’t written in isolation. It’s mapped directly to commercial intent, product categories, and long-term keyword opportunities so it compounds over time. Especially for food, beverage, wellness, and beauty brands, this is where SEO starts to outperform paid media.
Finally, we align Shopify SEO with the rest of your growth stack. That means structuring content to support email capture, feeding insights back into paid campaigns, and ensuring that traffic from TikTok, Instagram, and creator partnerships lands on pages that actually rank and convert. SEO for CPGs isn’t about chasing Google alone anymore—it’s about building a durable foundation that supports every channel you use to grow.
If you’re using Shopify, you already have the infrastructure. Our job is to turn it into an SEO asset that scales with your brand.