Search Engine Optimization for Eyelash Extensions
I can help grow leads organically.
With years of experience working with eyelash studios across Arizona and California, I have helped several aestheticians increase the amount of leads they are able to get organically from Google.
Whether you are a full fledged medical spa, or just offer eyelash extensions, I can help you add valuable content to your website to increase ranks organically.
SEO Strategies for Eyelash Extensions
Typically, many businesses tend not to focus on organic SEO in emerging industries like this one. But creating a base for strong organic SEO, will ensure you are position #1 and able to get all the leads available in the space. Here are some strategies for boosting organic SEO for eyelash extensions.
keyword targeting & analysis
For eyelash extension studios, it can be hard to understand how keywords affect your business’s rank organically. I have methods for uncovering how your website is currently ranking on Google, and I can give you a list of what position you are and how many clicks you are getting from that source.
I have helped several eyelash artists create WordPress websites and get a strong base for SEO as they continue to grow their clientele locally, or nationally.
Start With Your Current Traction (Audit)
One of the first things I do with almost every eyelash studio is I work with them to understand how they are currently ranking across Google. Once we understand their traction across Google My Business, we can figure out where their competitors might be winning.
Once we know what you’re business is ranking for, we can use that information to find out where to target. There will be keywords where you are ranking #10 and to #3. These keywords have a high potential of becoming keywords where we are position #1, and this is exactly what we want. The more position #1-#3 keywords we can get, the better off we will be in organic search.
Competitor Analysis
As we start getting a picture of how you are ranking across Google, the next step is to compare that against what your competitors are doing. I have worked in one of the highest volume markets for eyelash extensions (Los Angeles) and I understand what a saturated market looks like for this industry. This is where SEO can help you stand out against competitors that are doing the bare minimum.
Keyword Monitoring
Keyword monitoring is the most important service I provide for eyelash extension spas. Other than using this information to understand how to build content, keyword rankings can give you an insight into what to focus on across social media as well. This is very important to each of my clients.
Pricing
on-page optimizations
Once we know where your website is ranking, we can start executing our strategy for targeting the keywords that we outlined.
When it comes to website optimizations for local and national service industries, there are some key elements that Google will use to value the content on your webpage.
Content Creation
Most local business owners I work with end up being specialists in their field and should begin working to create relevant content that answers the questions of people that may be searching for answers locally. If you own an eyelash studio, and there are people local to you asking questions about how to maintain lashes, you can draw in people locally with your website content.
You will need to have service pages on your website, and I specialize in writing effective service pages that help rank your website for high intent keywords. These service pages should also work to explain the core of your brand and why these users should be visiting your business.
How can I improve the SEO for my eyelash website? I work directly with business owners to write SEO content that is perfect and very effective for generating traffic to their website from high intent people in their city. When it comes to eyelash extensions, I have hundreds of strategies for generating content that is interesting and valuable for SEO!
On-page Content Optimization
Meta descriptions and title tags are what Google will pull in your search results. If you see your search on Google, you will notice the text displayed is either pulled automatically or is set in the back-end. If you are using WordPress or another CMS, there are options for setting custom titles and meta descriptions and these will help you rank and bring organic users to your website.
If I am already doing keyword monitoring, oftentimes it’s a great value to have me give monthly or weekly SEO recommendations to constantly be improving the SEO across your website. I have seen that weekly updates to your website SEO lead to increases in 200% keywords.
Page Speed Optimization
The loading speed of your pages is an important element of user experience. If your page takes longer than 3 seconds to load, there’s a chance that your users are just pressing the button to go back.
I can work with your current web developers (or I can do the changes myself) to make optimizations to your website to improve overall user experience and specifically page speed. If you have big images or heavy scripts on your website it may be slowing do your users load time and decreasing your traction across Google because of that.
social media SEO & PR
As social media becomes more and more saturated with people promoting products and services, it’s important to stand out, and SEO can help you do that. By targeting specific keywords and keyword pockets across social media and on your website to improve sales and leads coming to your website.
Social Media SEO
Whether you use Facebook or Instagram primarily for leads, I can help you build a strategy around keywords you are targeting across your organic posts, digital ads, and brand messaging.
How does social media SEO work for eyelashes? I look at competitors and see what the level of competition is like in your area. From there, I find new keyword pockets that are under-utilized and I believe will fit your brand and vision for the future.
Digital PR for Eyelashes
For larger eyelash brands, I can help you publish articles and move content around larger networks of communities that are in your industry. Whether it’s through social media or it’s through magazines, we can create high-quality content together and make a strategy on how we can reach the most people with that content.