SEO for Recipes
Recipes can help CPG grow.
In the past few years of helping CPG companies grow their organic presence, I have developed several SEO strategies around recipe content. Recipes are essential for increasing your brand’s reach across organic search, and rich results are the perfect way to do it.
how SEO works for recipe content
Recipes are your gateway to new customer pockets. These potential customers will generally have low intent, but they are ready to spread your brand to people they love.
I help you figure out where your next customer is. Whether it’s a diet or a food group, I will connect you.
RICH DATA Optimization
Code is how Google will work to best understand your page. We optimize rich data for the highest visibility.
HEADING TAG HEIRARCHY
Most people don’t care about heading tags. We use them to elevate above your competitors easily.
As one of the most difficult steps to growing your organic, targeting is a key step in making sure you are focusing on people that will actual be potential customers.
It’s easy to find new recipes to target, but can you prove that is right demographic. I can work with you to understand what your target demo should look like, and how to analyze recipe sub types to seek them out.
where are you ranking now?
CPG brands often skip over their organic ranks. It’s important to understand what content you are currently ranking for, to ensure you are targeting correctly. Don’t target a keyword you don’t rank for already or is not related to your brand.
Understand what is currently working, and how you can optimize there.
Luckily, Google has given us many tools to help us better optimize and rank our recipes across Google. This helps you connect with new users who have never seen your brand, but are interested in recipes that align with it.
Using Rich Data Markup
Rich structured data on your individual recipes will help them organically rank in rich snippets across Google, here’s what it looks like.
Using rich data, you can have Google display important information directly to users who are seeing it, including: cook time, reviews, ingredients, and even instructions.
We recently did a case study on recipe structured data, and saw some serious traction.
how to optimize recipe content for SEO
With years of experience building complex SEO strategies, once structured data started hitting the surface of Google search, our team jumped right on it. Since the introduction of rich snippets to search, we have been working with clients to target every spot in the Google knowledge graph.
How Recipe SEO Wins
I started working with this client in January 2019, and we started with several on-page and structural optimizations on their website. Once our SEO campaign kicked into gear, I worked with my team to install custom recipe schema across every recipe on the website.
As you can see, once our structured data was recognized by Google, you can see how our impressions and clicks from rich results.
After several months into July, we noticed a severe dip in our traction through structured data. I had my web developers take a look at the backend of the website and we noticed several discrepancies in the WordPress framework that stopped our rich snippets from displaying. Within 3 days, our team fixed the structured data issues on our WordPress installation and we were back seeing results across Google Search.
And looking at the graph, our results have been getting better and better every day, even into 2020! My team understands just how important recipe structured data is for winning CPG SEO.