Search Engine Optimization for Music Labels
We Understand Music SEO.
Many music labels struggle with finding new artists or even organically growing the presence for their current artists. Whether you have a roster of artists, or just getting started out, SEO will be an important factor.
From new releases to ensuring fans can find your artists online, we can help improve your visibility and find best ways to grow organic SEO and achieve yearly goals for streams, sales, and more. Working with brands like Lyrical Lemonade and Motown, we know what it takes to handle millions of clicks and billions of views.
SEO Strategies for Music Labels
Music labels are great at curating design art and spaces for artists, but it can be hard for them to build up a digital presence that will naturally grow over time.
building effective artist websites
Many artist websites I have worked on are structured poorly for SEO. Why is that? It’s because artists tend to focus on the aesthetic and usability of their website. As they make efforts to make their website cool and engaging, SEO and user friendlyness are pushed to the side.
Aesthetic or SEO?
One of our specialties is working with creative websites to build SEO traction. For React and websites built in ThreeJS, we have custom tools to implement the much needed SEO features these frameworks typically lack.
Create a List of Keywords
Once we know what you’re business it ranking for, we can use that information to find out what to target. There will be keywords where you are ranks #10 and to #3. These keywords have a high potential of becoming keywords where we are position #1, and this is exactly what we want. The more position #1-#3 keywords we can get, the better off we will be in organic search.
Simple Keyword Monitoring
Included in my SEO services is keyword monitoring. Once we generate a list of keywords that we believe will be effective for growing your business online, I will constantly be tracking our performance for those keywords as we begin to improve your website and your overall digital presence.
Working with Brands like Lyrical Lemonade
In 2024, we worked with Lyrical Lemonade on their album release. This is the first album from Lyrical Lemonade, and it features many top artists from around the US. From building a website and landing pages, to optimizing their presence across Google, we made sure the album was easy to find and connected directly to the LL domain.
Building on Multiple Platforms
When it comes to music labels and multi-disciplanry studios like Lyrical, we find that building websites on multiple platforms allows many people in the business to stay flexible. For example, we built Lyrical a Shopify, a WordPress, and a custom website for their rebuild in 2023. This means they can keep their warehouse functioning the same, and their writer team working the same, while their front-end is fully custom.
YouTube SEO for Lyrical
Of course, Lyrical Lemonade is one of the biggest channels on YouTube. There is always SEO work to do, and we have built a robust automated system to help connect their video connect directly to their blog and domain. Using tools through Google, we ensure that every video drop is easy to find and their content is maximizing views.
Knowledge Graph SEO and Visibility
When users are searching for your latest release or your most prominent artists, you want to make sure their website shows first. When it comes to website optimizations for artists, there are some key elements you want to be touching on.
The Knowledge Graph is Google’s way of condensing important people’s information so it’s easy to access. This will include a photo, link to streaming, link to websites and socials, and more.
As a Google Partner, we can work directly with you to optimize Knowledge graphs and improve your artist’s searchability on the web.
Optimize Your Digital Content
From pictures to videos to written text, you want to be optimizing all of the art you have on your website to SEO standards. This article explains exactly how to optimize art websites for SEO to allow Google to organically send people to your website.
Technical Website Updates
With so much content to categorize, art-centered websites can get lost in the organizational methods that Google tries to impose on all websites. Using tags across your content and pages is a way to avoid this.
Alt Tags: These attach to your photos and videos to add some contextual information to Google as they index your pages.
Heading Tags: These tags create a hierarchical organization to the page; helps explain to Google which sections are more important. We will go through and rewrite your heading tags and ensure each page is properly targeted to a keyword pocket. As we track keywords, we can see improvements as our work is picked up by Google.
Title & Meta tags: These tags go directly onto your website pages to boost SEO. These code-based elements will be scanned by Google and assigned to your pages as you write them.
Analyze Your Website Page Speed
The loading speed of your pages is an important element of user experience. If your page takes longer than 3 seconds to load, there’s a chance that your users are just pressing the button to go back.