TikTok Search Engine Optimization Guide

Table of Contents

With TikTok becoming one of the most downloaded apps of 2020, we have been helping several of our clients enter the platform and begin working with TikTok influencers.

What is TikTok?

We understand that social media moves in fads, and we are prepared to take advantage of fads but never too over commit. It’s important to take advantage of TikTok marketing techniques in unison with campaigns on other platforms like Instagram and Facebook.

seo for tiktok

TikTok is a social media platform that takes advantage of short-form content and a network of hashtags and creators to generate traffic. On TikTok, there are many opportunities for content creators, consumers, and advertisers to utilize the platform.


Optimize Your TikTok Content for SEO

Many people post content on this platform, and they expect to instantly get results. One of the major benefits of TikTok is how hashtags can work to help small accounts grow into large accounts with hundreds of thousands of followers. SEO is the idea of optimizing your Tik Tok content for views, so they can connect you to more people who want to watch your content.

how tiktok seo works

Use Hashtags to Generate Traffic

The most important part of TikTok SEO comes down to hashtags. In a similar way to how Instagram SEO works, hashtags will power your ability to optimize your content for the search engine. Across TikTok, specific demographics of people subscribe to certain hashtags based on their intent. Tapping into high volume hashtags on TikTok can be difficult, but you can use smaller volume tags to build your traffic and work towards larger hashtags.

Frequently Asked TikTok Questions

As a digital marketing consultant, I get a lot of questions about trending social media platforms, and TikTok is no different. Here are some of the most commonly asked questions by my clients about TikTok SEO.

Can TikTok help Website SEO?

A lot of people who make TikTok content don’t have a website, and as I work with more and more people who create content on that platform, I am teaching them some best practices when it comes to creating a website funnel for your TikTok users. Pointing these people to your website is an essential way to start growing your website authority as well as getting analytics on how they interact with your current content.


How Do I Find TikToc Hashtags for SEO?

When you choose your hashtags for your posts, you want to think about your demographic. If your content is funny or if it’s more informational, you should find hashtags that align with people who will want to watch your content and begin following you. Here is how I generate TikTok keywords that are effective for SEO:

  1. Choose long-tail keywords with under 100k volume to begin focusing your efforts on
  2. Update previous posts with new keyword selection
  3. Select high volume keywords that are your final targets
  4. Use a combination of both long-tail and high volume keywords on your posts

Can I Be a TikTok Influencer?

The most effective TikTok influencers take advantage of high volume hashtags to find more users to connect with. With a combination of engaging thumbnails and effective content titles, you can reel people into your content pretty easily once you start hitting views in the millions. Once you are an influencer, I always recommend setting up a website for your brand to start generating organic keywords and traction you can work off of in the future!

Is TikTok Good for Advertising?

We have run several ad campaigns for clients across TikTok and we think it’s been pretty great for general advertising! We can target specific demographics of people per our ad content and we are able to take advantage of new features they are adding like interactive polls.

We still believe that any good social media campaign will take advantage of Facebook and Instagram in addition to using TikTok. Sure, TikTok is a great resource for advertising, but it takes a multi-pronged effort across multiple platforms to really hit your target demographic.


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