hi, i'm paul.
a real person who works across music and marketing.
i'm from tucson, arizona, and based in los angeles. i spend my time on operations and support for artists and their teams, and on the things i build: rest stop, a creative collective; circles, a music-first social network; and vitrius marketing, the seo and web agency i started about ten years ago.
my background is in marketing and the web. over the years that work pulled me deeper into music: 3d worlds for top dawg entertainment and motown, launch concepts for yzy × gap, and years of work with lyrical lemonade on everything from their site to merch drops.
somewhere along the way the artists became the point. now i slot in wherever artists need operations and support, the same way i help brands grow: a clear plan, the right people, and doing the work.