Motown Records

Website Concept for TheHxliday

Near the beginning of a rebrand, we built multiple concepts for a 3D concept website for TheHxliday. The idea was to build something gamified and tied to the aesthetic of his newest album.

  • connects with both Apple music and spotify integrations
  • view all recent videos and old videos
  • view the tunnel of love which will allow tour / ticket purchase when time is right
  • (find all 10 coins around the island to get access to a secret room)
 
Like any artist website campaign, SEO was a concern when we go to migration. We set up a plan to have a 2D facing site that contained all the on-page content we needed to stay relevant in search as he released new music.