The House is Burning Concept
For TDE , we built a strategy for launching Isaiah Rashad’s latest project into a 3D world. This involved a custom 3D website build, along with an SEO strategy to make sure the content is searchable.
When you enter the house, the first thing you see is the TV. By clicking various VHS tapes around the table, you could access different youtube videos that would play directly on the TV.
This concept did inspire some of the Lyrical Lemonade build out in terms of functionality, but Naomi absolutely killed it and made it smooth af.
In addition to watching videos, we integrated a full 3d merch system where users could see each item and what it looks like in the 3d space. From hat, to tshirt, to pants, we included every item in the drop.
SEO Strategy
An effective artist SEO strategy for an album rollout revolves around creating a cohesive online presence that drives discovery and engagement. We want to make it easy for users to find us, and the album, online. Even with a custom 3D website, we implement multiple strategies to ensure the website is indexed properly and users can find our content. This involves optimizing the artist’s official website with album-related content, such as track listings, lyrics, visuals, and behind-the-scenes insights, while leveraging keywords fans are likely to search for.
Blog posts, interviews, and reviews are integrated with schema markup to boost search rankings. Social media and streaming platforms are connected to drive cross-platform traffic, with backlinks from high-authority music sites enhancing credibility. The strategy also includes targeting long-tail keywords like “Isaiah Rashad new album” and “The House is Burning tracklist” to capture fan queries while using engaging meta descriptions and compelling calls to action to convert searchers into listeners.
