SEO for Recipes
We grow organic recipe traffic.
In the past few years of helping food blogs and consumer good brands grow their organic presence, we have developed many SEO strategies around recipe content that are some of the most effective in the industry. Recipes are essential for increasing your brand’s reach across organic search, and rich results are the perfect way to do it.
Recipe SEO Services
Our team of web developers and search experts have compiled what we find to be the most effective services we can provide you. At any time, we will diverge from these services and offer you any service or product that we can develop and build together. This is for you.
1. recipe targeting
When it comes to recipe SEO, most food websites focus on recipes they know or recipes they think they can easily copy. It goes deeper than that when you’re trying to build a brand.
We work closely with chefs and focus groups to break down your target demographic, and serve recipes that will result in a life-long customer. How does recipe targeting work?
Examples of Recipe Targeting
For the brand SweetLeaf, I worked with my team to build an SEO strategy that would effectively increase their traffic from keyword pockets that relate directly to their CPG brand.
SweetLeaf is a Stevia-based sweetener, and we wanted to start targeting users who were focused in more health-specific pockets. That led me to the “keto” keyword pocket.
Within a month of strategy building and implementation, I took the SweetLeaf domain from 9 keywords that had “keto” to almost 2,000 keto related keywords.
Understanding your Current Keywords
Many food websites skip over their organic ranks. It’s important to understand what content you are currently ranking for, to ensure you are targeting correctly.
How can I see if my recipe SEO is good? Most food websites have an understanding for how effective their recipe SEO is, and there are some key elements to analyzing your SEO.
- Analyze keywords
- Monitor search impressions and clicks in GSC
- Watch for rich snippest & structured data
Recipe Targeting Pricing
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Recipe Targeting - Keywords Starts at $300/m
Based on keywords you want to rank for, we build strategy and implement to boost those ranks within 1 month.
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Recipe Targeting - Demographic Starts at $500/m
Based on demographics you want to rank for, we build strategy and implement to boost those ranks within 1 month.
2. rich data &
on-page SEO
Luckily, Google has given us many tools to help us better optimize and rank our recipes across Google. This helps you connect with new users who have never seen your brand, but are interested in recipes that align with it. How can I generate rich snippets for my recipes?
We Can Build Your Rich Data
Rich structured data on your individual recipes will help them organically rank in rich snippets across Google, here’s what it looks like:
How can I get more organic traffic to my recipe pages?
Using rich data, you can have Google display important information directly to users who are seeing it, including: cook time, reviews, ingredients, and even instructions.
We recently did a case study on recipe structured data, and saw some serious traction using structured data. We continue to work with this brand to build more and more strategies that are increasing their domain authority and overall traffic coming to the website.
Rich data is not as easy as building the code and adding it to your page, and many food websites do this only. It’s important to build a strategy around your rich data that involves analyzing performance, and watching for KPI’s that will signal optimizations.
We specialize in building rich data strategies that target specific keyword pockets and demographics to improve the user retention coming from your recipes.
Optimize Your Recipe Heading Tags
Heading tags explain to Google how your page is organized. We can work with your team to figure out best practices in organizing heading tags and understanding how it will affect your page structure.
Do the heading tags on my recipe pages matter? Yes. This is one of the first things we help many food blogs optimize on their website. When it comes to food blog SEO, and recipe SEO in general, heading tags and structured data are some of the best tools.
We use an internal software to categorize and measure each title tag on your website. This helps us make sure we are not overlapping pages as well as pushing each page to it’s fullest potential using it’s key SEO elements.
On-page SEO Pricing
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On-page SEO Audit $200
We analyze every page on your website for heading tags, meta & title tags, and a speed test.
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Structured Data Audit $300
We analyze every page on your website for schema and give you a detailed breakdown page by page where we found errors.
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On-Page SEO Strategy Starts at $200/m
Using internal softwares we track each title and meta tag on every page to watch for traction and to A/B test content.
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Structured Data Strategy Starts at $400/m
Using internal softwares to monitor every page for structured data errors and rich snippet results. This services includes 2 monthly reports; one report for analytics and one for optimizations.
recipe SEO case study
With years of experience building complex SEO strategies, once structured data started hitting the surface of Google search, our team jumped right on it. Since the introduction of rich snippets to search, we have been working with clients to target every spot in the Google knowledge graph.
How Recipe SEO Wins
I started working with this client in January 2019, and we started with several on-page and structural optimizations on their website. Once our SEO campaign kicked into gear, I worked with my team to install custom recipe schema across every recipe on the website. As you can see, once our structured data was recognized by Google, you can see how our impressions and clicks from rich results.
After several months into July, we noticed a severe dip in our traction through structured data. I had my web developers take a look at the backend of the website and we noticed several discrepancies in the WordPress framework that stopped our rich snippets from displaying. Within 3 days, our team fixed the structured data issues on our WordPress installation and we were back seeing results across Google Search.
Looking at the graph, our results have been getting better and better every day, even into 2020! My team understands just how important recipe structured data is for winning CPG SEO.
3. page speed for recipe websites
With hundreds of recipe websites under my belt, I’ve seen page speed impact current SEO rankings the most. How can page speed affect your SEO?
One of Google’s primary factors for ranking pages and displaying them across Recipe rich results is the speed of the page. From image size to scripts blocking your rend, there are many factors that could be affecting your page speed.
Most of the time, I would recommend working directly with your developers to manage the speed of your website.
Often times my clients will continue working with the same web developers when they begin working with me, and that’s perfectly fine! A lot of my work is then to liason between the client and developers to implement SEO solutions that work!
How We Optimize For Page Speed
We treat page speed as a weekly and monthly metric to continually be optimizing user experience on your website. We believe that your pages can never be fast enough, and we work directly with top-tier analysts to develop new and cutting-edge ways to decrease the load time of your website.
Even if you already have developers or even have an SEO team, we can work as a support system to provide in-depth reporting on a weekly or a monthly basis.
Page Speed SEO Pricing
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One-Time Page Speed Audit $200
We will audit up to 100 pages on your website for page speed and send you a list of optimizations to be made.
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Page Speed Monitoring Starts at $300/m
We will provide a monthly report detailed pages we saw loading the slowest, as well as pages we believe will load slower over time.
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Page Speed Optimization Per Request
We will take up to 100 recipe pages hosted on WordPress and increase the speed of the pages by up to 2 seconds.
4. competitor analysis for recipes
In the food categories of health, fitness, desserts, and more, I understand what it takes to find your competitors and analyze them for various reasons.
When a food brand comes to me for a competitor audit, they are generally looking for information on what they could be doing better, or how their competitor is beating them. So, how do you find your competitors recipe strategies?
First, you have to work backwards. Using tools like SEMRush or Moz, you can look at historical data that gives you insight into how your competitor started off in the first place.
When it comes to recipes, you’ll see the biggest recipe brands always found a niche to work from, and started growing from there.
Competitor Analysis Pricing
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One-Time Competitor Audit $245
We give you a detailed breakdown of how your competitor started and what strategies they put in place to build their SEO platform.
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Competitor Discovery Starts at $500
Based on a keyword pocket, we will discover your top 3 competitors and help you understand how they came to be successful.
hire us for Recipe SEO!
With millions of impressions and clicks generated from our Recipe SEO strategies, we want to talk with your brand and see how we could help!
We have so many articles on this website that will help you start understand the worlds of recipe SEO and SEO in general, but it’s always best to have a helping hand. For most brands, we offer a free 30-min consultation where we can talk through your current strategy, and give you some suggestions on how to move from there.
