E-Commerce SEO Case Study for Dropshipping

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Dropshipping is becoming one of the most popular methods for people setting up channels of revenue on their website. It’s easy to form relationships with businesses that want you to sell their products for a cut of their revenue. We have worked with several outdoor gear retailers that have multiple drop shipping relationships. Later in this article, we will go into the successful work we generated for this client.

Why Do I Need SEO for Dropshipping?

Many dropshippers skip over organic SEO when it comes to building a strategy for their website. And that makes sense! SEO is difficult to manage, unruly to set up, and generally doesn’t make sense to a lot of people. So why is SEO important for dropshipping? SEO helps you generate traffic and energy to your brand without having to spend money on ads. Many drop shippers use complicated ad strategies to bring people to their website, and they manage their ROI really well! But what if you could bring those same people to your website for free? And forever? This is where SEO is really essential for dropshippers that want to be around for a long time without spending money on ads. The largest dropshipping brands in the world have amazing organic SEO because they understand how important search is for traffic.

Case Study for Dropshipping SEO

One of my biggest clients is a large outdoor gear and outdoor sports store that dropships a lot of their items. About 6 months ago, they came to me and my team with several requests, all revolving around growing their organic traction across Google. Here were the requests:
  • Increase organic reach
  • Increase organic traffic
  • Increase organic sales
Obviously these three requests are quite similar, but we needed to create a unique approach for each element, to ensure we are hitting our mark. Let’s talk about how we did.

We Approached the Client about SEO Work

This is not something I do very often. I only reach out to clients about potential SEO work if I see their organic traction is falling. With this client, I started watching their organic ranks in February of 2019 and started seeing some negative trends in March. Here is a screenshot of their keyword trends in March: As we started seeing the downward trend, I created an in-depth SEO audit to help their team understand why they are seeing lower ranks. As we moved into May, the client reached out and asked for our services to see if we could counteract the drop in organic ranks. Here are the organic ranks for May of 2019. As you can see, there was a severe drop in keywords over the beginning part of 2019, and my team and I were on the mission to work against the clock. After the SEO audit, we found that thousands of pages had been deleted from the website without 301 redirects. We worked with their web development team to ensure that all of these redirects were set in place to maintain the ranks they had lost. Once we had implemented these redirects, we saw a lot of our ranks come back, but not all of them.

Optimize Your E-Commerce Content for Google

As more and more ways to market e-commerce websites show up, it’s important to stay updated on the latest trends in SEO. For this client, it took a long time to develop the best strategies for growing organic traction, but our work was quite effective. We started the process by monitoring how many organic keywords they are currently ranking for. This is usually the first step I take with any e-commerce website, so we can see where they currently are and seek new opportunities. Here is a screenshot of where their keywords were when we started work in May of 2019:

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