Many people who have large followings across social media do not understand the value in their hashtags. Just like any website, Instagram, Twitter, and Facebook all rank for keywords to their domain.
One of the ways these websites rank for keywords is through hashtags, and these hashtags can work to rank your social media profiles for keywords. If done correctly, this could lead to an increase in keywords for your website or other platforms.
Build Keyword Strategy
Use Hashtags across different platforms
Funnel Keywords to your Websites