What is Structured Data?
Structured data is code written in a certain way to bring information directly to search engines. As online search becomes more and more popular, we watch search engines move towards more sophisticated
ways of categorizing and understanding information.
On this website, we mostly refer to structured data created by Schema.org which is called schema. Schema can be added directly to the header of webpages to give search engines context to what your page is about.
Do I need Structured Data for SEO?
Yes.
We have seen that the sooner people implement structured data to their website, the faster they will rank across Google search. Schema can also help smaller businesses take over market space as larger brands don’t generally implement structured data into their marketing strategy.
By the end of 2020, all websites should have some sort of structured data on their pages to ensure search engines are effectively understanding and ranking their pages.
How to Implement Structured Data on your Website
In 2020, we have started building Schema resource guides that help people install and optimize structured data across their pages. Although there is a lot of information on the Schema website, it can be hard for people who are not tech-savvy to implement these emerging strategies.
