Shopify SEO for Instagram-First CPG Brands: Is DTC Still Sustainable?
Shopify SEO for Instagram-First CPG Brands: Is DTC Still Sustainable? The CPG landscape has changed dramatically over the past few years. When I first started working with consumer brands, getting shelf space, distributor buy-in, and national exposure felt like the only real path forward. Today, we see hundreds—if not thousands—of CPG brands launching and […]
Value-Driven Content Strategies for Consumer Products
In today’s competitive digital landscape, a well-thought-out content strategy is essential for consumer packaged goods websites. Across your social media and website platform, you need to tell and story and connect users to your product. Here, we explore why content strategies are crucial for consumer product businesses and how to craft one that resonates with […]
The Importance of CPG SEO Post-Pandemic
I can’t even begin to count how many CPGs have reached out for help with SEO in the past two years since the pandemic. When it began, many systems lost their business and struggled to keep up with the need for new technology. Since then, consumer markets have risen and expanded in many different ways. […]
4 Easiest Ways to Optimize for Recipe SEO in 2022
When it comes to recipe SEO, there is a lot of opportunities to improve the quality of your web pages, as well as adding custom functionality to boost the traffic coming to your recipes. In this article, I will review some of the most effective strategies I will use to optimize recipe content across Food […]
7 SEO Strategies for New CPG Brands
With years of experience helping consumer packaged goods launch into grocery stores and digital marketing spaces, I have watched the CPG marketing landscape change as the internet has grown. Traditional marketing is no longer the best strategy for CPG products, and large CPG brands are understanding more and more how essential the digital space is […]
5 Ways to Build an Artist Website Yourself
With so many artists and creatives interested in building websites, I have been working to develop some of the best ways to explain and equip artists to take their web presence into their own hands. With dozens of artists, we have helped through our Artists Need Development program, we have tested many website frameworks for […]
4 Pinterest SEO Tips for Recipes in 2020
Pinterest is becoming more and more popular for CPG brands who are trying to enhance their search presence across the internet. Why is Pinterest a good platform for SEO? Pinterest allows you to display a lot of information that can generate keywords across the search. In this article, we talk about easy ways to optimize […]
3 Features of Great Consumer Goods Websites
With years of experience helping consumer goods brands growing their SEO, we help big brands to new CPG companies. In 2019, we saw a lot of our clients build new websites and continue their efforts into 2020. Why should consumer goods websites upgrade website framework? In this article, we will talk about some of the […]
How To Win with Recipe SEO
As we enter the middle of the first quarter of 2020, many CPG brands I work with are building their 2020 digital marketing strategies. From recipe content to video curation, my team and I work with production companies to curate high quality and effective recipe content. So how do we go about choosing our recipes, […]
How To Succeed with CPG SEO
When it comes to SEO most CPG brands understand that winning in their industry means starting first and starting strong. I have worked with many CPG brands to disrupt their industry market share using digital marketing strategies like search engines, social media, and recipe content creation. Update Your Website Framework Create a recipe content strategy […]