How To Add Rich Markup to Every Page on a Wix Website

Wix is one of the world’s most popular website builders to date. Why is Wix so popular?

Wix is a template-based website builder, and it’s trusted but over 100 million people as their website platform. From an easy design interface to simple integration for new functionality, Wix is a great choice for people who are starting their first website or are trying to get their business online.

See, I’m not an affiliate for Wix, so I’m not pushing their product. Most of the articles regarding Wix around the web will probably see it from one lens or the other. One of the major downsides to Wix is the SEO capabilities built into the system. They are functional, but honestly make it difficult for any small organization to actually rank on the platform. In this Wix SEO Review, we talk about some of the ways the platform fails for SEO and some of the ways you can start generating domain authority.

Benefits of Using Rich Markup

A lot of people ask us, why should I use rich markup on my webpages? The primary reason to use rich markup is to give search engines a better understanding of your content so they can direct more users to your website.

Through featured snippets you can attract new users to your website who are searching for your content exactly. Below, we have compiled some categories where adding schema to your website could boost SEO, and potentially generate some rich results for your website.

Types of Structured Data for Wix SEO

If you have a Wix website, and you’re thinking about adding structured data to your website, there is a good chance you might be thinking about one of these markup types:

  • Local businesses
  • Large organizations
  • Recipe websites
  • How-To tutorial website
  • News & Publications

Generally, these industries will want to know how to implement structured data on their website. You can use the resource to find new types of structured data to begin building markup for your brand. Note that Google does not support and display all types of markups, and the ones listed here are currently being utilized.

How To Install Schema on Every Page of a Wix Website

In the following table, we go through the exact steps required to install structured data on your Weebly website. This is one of the most important ways to optimize your Weebly SEO in 2020. Once you have installed the code, you will want to use Google’s testing tool to ensure it’s able to read and understand your schema correctly!


Steps Picture
1. Log into your Wix website
2. Click “Select & Edit Site” On the Wix Backend
3. Go to Settings in the Top Bar, and click Tracking & Analytics
4. Here, you will create a new tool, and choose Custom code (because we are using Schema)
5. In this new window, paste your code, and set it to load the code once on all pages, and in the head of the website.
5. Once your code is added, go to the Structured data testing tool with your website URL for verification.

Click here if you want to learn how to install Wix schema on specific pages.

Wix Schema FAQ

With so many questions going around regarding Wix schema, we put together a little FAQ that sums up some of the most asked questions.

How Do I Create my Own Wix Schema?

Using the tools found on, you can hire a schema developer or learn how to build your own schema. There are many online tools that can help you learn how to make your own schema, but it’s important to monitor and understand how your schema is implemented in case the system is changed.

How do I make a local business schema for Wix?

Google uses a structured data format made specifically for local businesses, and it ties to Google my business. As you are looking at the documentation, keep in mind that you want all the content from your GMB to align exactly with your content on your schema markup.

How do I generate Rich Snippets on my Wix Website?

The best way to create rich snippets or featured snippets for your website is to have updated content, and use schema to target keyword pockets. Over time, you will see your structured data generate results inside of Google search console. This will help you understand how your work is impacting your website, and how you can improve your targeting.

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