Case Study: Is Recipe SEO Worth the Time?
Structured data plays a critical role in how Google understands and displays recipe content. When implemented correctly, recipe schema enables rich results that go far beyond standard blue links. These rich recipe listings surface key information—such as cooking time, ingredients, instructions, and nutrition facts—directly in search results, increasing visibility, relevance, and click-through rate compared to […]
Shopify SEO for Instagram-First CPG Brands: Is DTC Still Sustainable?
Shopify SEO for Instagram-First CPG Brands: Is DTC Still Sustainable? The CPG landscape has changed dramatically over the past few years. When I first started working with consumer brands, getting shelf space, distributor buy-in, and national exposure felt like the only real path forward. Today, we see hundreds—if not thousands—of CPG brands launching and […]
How to Stop Bots from Copying Your Streetwear Brand
How to Stop Bots from Copying Your Streetwear Brand Streetwear moves fast. Trends emerge overnight, designs circulate instantly, and unfortunately, copies follow just as quickly. For independent brands, this creates a frustrating imbalance: you invest time, creativity, and money into original designs, while automated bots and low-effort sellers duplicate your work across TikTok Shop, marketplaces, […]
How To Add Schema to Single Pages on a Wix Website
Wix is one of the world’s most popular website builders to date. Why is Wix so popular? Wix is a template-based website builder, and it’s trusted but over 100 million people as their website platform. From an easy design interface to simple integration for new functionality, Wix is a great choice for people who are […]
How To Install Google Tag Manager on Weebly
It’s 2024, it’s never been more important for website owners to understand and utilize Google tracking tools. On any Weebly website, we think that all website owners should always install both Google Analytics and Google Search Console to their website to consistently measure and monitor their website traffic. Why should you use GA and GSC? […]
Why CPG Brands Should Avoid Using Shopify for SEO
Over this year I’ve worked with several consumer goods brands using Shopify, and I can tell you that it is usually a nightmare. Why is Shopify bad for CPGs? It really doesn’t have to do with Shopify itself being bad, but really about what CPGs need from their website nowadays. If you’re a CPG considering Shopify, […]
Optimizing your CPG SEO via Hubspot
Hubspot is a popular content management system for CPGs because it ties directly into many of the other tools on the platform. For building an effective CPG blog, it’s not so great. But with a little optimization you can see some traction and over time expand your growth. 1. Build Your Content Strategy It’s really […]
The Importance of CPG SEO Post-Pandemic
I can’t even begin to count how many CPGs have reached out for help with SEO in the past two years since the pandemic. When it began, many systems lost their business and struggled to keep up with the need for new technology. Since then, consumer markets have risen and expanded in many different ways. […]
How To Kickstart your Weebly SEO in 2022
With 2021 coming closer and closer, I am getting more emails every day asking the best ways for people to start off their Weebly SEO. When it comes to Weebly, there isn’t a ton of information online on how to actually get ranks. Sure, you can do optimizations on your site and get backlinks, but […]
5 Easy Tips to Increase Weebly SEO
Weebly is a great platform for building a website for your business or online store. Our internal team thinks that Weebly is a good place for most people who are new to websites to start. We recently created an in-depth review of Weebly and how effective it is for SEO, but in this article, we […]