Why CPG Brands Should Avoid Using Shopify for SEO
Over this year I’ve worked with several consumer goods brands using Shopify, and I can tell you that it is usually a nightmare. Why is Shopify bad for CPGs? It really doesn’t have to do with Shopify itself being bad, but really about what CPGs need from their website nowadays. If you’re a CPG considering Shopify, […]
Optimizing your CPG SEO via Hubspot
Hubspot is a popular content management system for CPGs because it ties directly into many of the other tools on the platform. For building an effective CPG blog, it’s not so great. But with a little optimization you can see some traction and over time expand your growth. 1. Build Your Content Strategy It’s really […]
The Importance of CPG SEO Post-Pandemic
I can’t even begin to count how many CPGs have reached out for help with SEO in the past two years since the pandemic. When it began, many systems lost their business and struggled to keep up with the need for new technology. Since then, consumer markets have risen and expanded in many different ways. […]
How To Kickstart your Weebly SEO in 2022
With 2021 coming closer and closer, I am getting more emails every day asking the best ways for people to start off their Weebly SEO. When it comes to Weebly, there isn’t a ton of information online on how to actually get ranks. Sure, you can do optimizations on your site and get backlinks, but […]
5 Easy Tips to Increase Weebly SEO in 2022
Weebly is a great platform for building a website for your business or online store. Our internal team thinks that Weebly is a good place for most people who are new to websites to start. We recently created an in-depth review of Weebly and how effective it is for SEO, but in this article, we […]
How To Add Schema to Single Pages on a Wix Website
Wix is one of the world’s most popular website builders to date. Why is Wix so popular? Wix is a template-based website builder, and it’s trusted but over 100 million people as their website platform. From an easy design interface to simple integration for new functionality, Wix is a great choice for people who are […]
4 SEO Strategies for New CPG Brands
With years of experience helping consumer packaged goods launch into grocery stores and digital marketing spaces, I have watched the CPG marketing landscape change as the internet has grown. Traditional marketing is no longer the best strategy for CPG products, and large CPG brands are understanding more and more how essential the digital space is […]
International SEO Case Study for Journalists – 175% Traffic Increase
About the Client For this project, I worked directly with the journalists at U.S. Right to Know (USRTK). USRTK is an investigative public health group working globally to expose corporate wrongdoing and government failures that threaten the integrity of our food system, our environment, and our health. Read more about them at their website, usrtk.org. […]
How To Set Custom Mobile & Tablet Breakpoints in Elementor in 2020
I spent all day today struggling with a problem that I remember having years ago. It was in regards to updating the breakpoints for Tablet and mobile screens for Elementor websites. In my case, this became something I needed because a client was wanted to turn their phone horizontal, and the design was automatically reverting […]
3 Simple Ways Non-Profits can Improve SEO
Working on as many SEO campaigns for non-profits as I do, I understand the struggle for internal marketing teams at non-profits to generate any traction on organic content via Google or social media. It generally comes down to not having enough time, or not knowing exactly where to invest time to see a return. When […]