SEO for TikTok Content Creators

Build Your TikTok Brand using SEO

With TikTok emerging as one of the most popular social media platforms in 2020, it’s important that content creators start understanding some of the SEO basics of TikTok.

You can check out my TikTok SEO Guide at the link above, and in this article I will be talking specifically about some of the SEO services I offer for TikTok content creators.

How SEO Works for TikTok Content Creators

Optimizing your TikTok and external platforms for SEO is an important step of the process, and we explain how to walk through it. 


TikTok is your main content hub. We can give you suggestions on how to optimize current & future content.


We believe all TikTok influencers need a website. This is the quickest way to build your TikTok brand and we explain why.


As your TikTok grows, you should be pushing users to other social media platforms as well. Let’s talk.

Optimize Your TikTok SEO

TikTok SEO is kind of a complicated topic, but we have a guide at the top of this page that breaks it down for you. Essentially, TikTok SEO comes down to hashtag and keyword targeting. We help organizations build strategies for optimizing their TikTok content, which involves many of their other online platforms as well. 

How can you optimize your TikTok content for views?

Yes, views are really important for your TikTok network and establish a certain level of trust with your audience. In our optimizing TikTok content article, we talk about the first things we do when we optimize TikTok content.

  1. Monitor when you are posting, and peak engagement times
  2. Create a keyword strategy and monitor what is working and what isn’t
  3. Post consistently and be committed to your content

If you take these steps, you have a good chance of growing your TikTok channel and getting more followers. The third step is always the hardest because it requires you to be fully committed to your work. If you have anything holding you back, this will not work. You will need to post everyday, or have something that will help you stay consistent. 

Connecting your website SEO and your TikTok SEO is probably one of the most complicated things we will cover regarding this topic, but we think it’s really important to the overall strategy.

We believe that every TikTok content creator should have a website that they own.

This is because we have no control over TikTok or what happens to the app, but you can control your audience. If you have over 100k people watching your videos, you should be building strategy into your content that pushes them to other platforms.

Strategies for Funneling Users from TikTok

This idea is something that many content creators are very creative with. If you want some of your most popular content creators, you will probably notice small hints inside of their video where they encourage you to go elsewhere. This strategy is something that we implement for businesses who are using TikTok

This concept is the same, except we are specifically pushing people to your website to grow your SEO. Why do we want to grow website SEO?

Like we said earlier, we have no control over TikTok, but if you can build a platform for your audience elsewhere that is powered by organic traffic, you’ll be good if TikTok is removed from the face of the world. This is important. 

Connect Your Website SEO and TikTok SEO

Once you get your TikTok SEO and your website SEO working together, it’s time to optimize some other platforms. As you build the SEO strategy for your business you want to keep in mind all of the online platforms you are using, to ensure you are aligning keywords across all of them.

Why do other platforms matter for TikTok SEO? This may seem counter intuitive becuase we are focusing on TikTok, but working on other platforms. The thing about SEO, is that is spans across all platforms that are indexed and able to be searched. 

How We Can Help

These last two steps are hard for most organizations to take on by themselves, and that’s where we can help. As an SEO consultancy, we give you advice and structure to build the perfect SEO campaign, without breaking your wallet.

From keyword strategy to implementation on platforms like Instagram, WordPress, Facebook, and more, we can connect your TikTok SEO to all of your relevant platforms. 

With a full team of web developers ready to support, we are able to implement structured data across your platforms that tells Google exactly who you are, and where your website is. That is true power. 

Optimize Other Platforms for SEO